14 November 2006

Cheeky Little Apple Announcement

On Zune launch day, Apple announced that six major world airlines would be providing direct iPod support into their entertainment systems over the next few years.

Once again, Apple moves out ahead, and makes it harder for other entrants. Openness in the consumer electronics world is something different than in the PC world. If I can play my music wherever I need it - in the home, on my computer(s), on my phone, in my car, on an aeroplane, is this worse than having a multitude of choice but needing a different device for each activity? If the price for having music everywhere is a £179/$249 iPod is that so bad? The resounding answer is "No". And such an announcement just makes the investment more compelling.

In the good old days you bought a multitude of playback devices for each purpose (each room you wanted music in, a portable for on-the-go; and a car player as well as one or more recording devices to convert to a different format). You also needed to carry your media around too. Now all you need is your computer and one (or more) iPods and you've got it all covered. Your music, your photos, your videos, your life, wherever and whenever you need it - at home, on the train, in the car, and even in the air.

This is a bigger announcement than it looks right now.

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